ABOUT THE BRAND
Defined by a vintage aesthetic with a contemporary edge, Label Raasa stands as a testament to seeking fashion as an incredibly powerful platform to express individual views through artistic expression
The ethos of RAASA is to create luxurious easy-to-wear pieces that merge feminism with strikingly bold prints and silhouettes. Each collection is carefully crafted to tell a unique story inspired by life experiences and a dedication to creating timeless pieces that resonate with those seeking a distinctive blend of vintage charm and contemporary flair. The philosophy of carefree living is woven into the very fabric of Raasa.
In essence, the brand’s design aesthetic embodies a narrative of personal evolution and self-exploration, contributing to a fashion experience that transcends trends and resonates on a deeper, more individual level.
ABOUT THE FOUNDER :
With a passion for fashion, Sakshi, Founder and Creative Director of Label Raasa embarked on her entrepreneurial journey 11 years ago. Label Raasa represents the culmination of Sakshi’s artistic journey.
Initially serving renowned high fashion brands to specialise in heavy bridal outfits ,the designer honed their skills through hands-on experience with prominent names in the fashion industry. In 2022, the culmination of years of expertise and creative development led to the launch of the designer’s own label, RAASA.
Words of Sakshi Gupta:
“Embracing Vintage fashion with modern edge has always been a lucrative thought of nostalgia for me which has bloomed around fashion and its ability to evoke a spectrum of emotions has never been stronger. For me as a designer , I truly believe that you are your most confident self when you are at your comfortable best. Effortless elegance is the key. Rather than splicing it with tailoring, focus on styling and draping.
Reinvention and iconoclasm have always been part of the thought process behind each collection. I always tell my girls to embrace life – go new places, try new things, try a new recipe, visit a new place, take up a new hobby, and buy something in a new style , colour or silhouette . We say you deserve a life that sparkles and shines . We say dress up, live your life in full colour unapologetically.“